Where's the button to give ten stars? I called to inquire about a truck on their site that had a very fair price and I had the good fortune of speaking with Ira Cohen. Kind, considerate, accommodating, engaging, funny, I could go on and on describing Ira, who I am convinced will turn around every negative stereotype about care salesmen, one customer at a time. Without me even asking, Ira went out to the truck and made a comprehensive video of the vehicle, which he then texted to me. It turns out the truck wasn't quite what I wanted, but I felt compelled to write a review about my fantastic experience with Ira Cohen. Run, don't walk to Toyota of Princeton and see Ira!